Case Studies

Our Work Speaks for Itself.

We don't just make content. We're an all-in-one powerhouse that scales brands and converts viewers into buyers.

6.5M+
Total Views
$0.34
Average CPM
35+
Creators
12+
Viral Formats
Meet Us

Hi There, We're She's That Girl Co.

We're a female-founded, female-run UGC agency. High-quality is our baseline. Excellence is our standard.

We scale brands through strategic creator campaigns that optimize budget while still executing high-quality results in a timely manner.

"I didn't just want to build another agency. I wanted to build something that would reshape the social media space forever."

My top priority is to be a partner who is here with you through every step of the process.

Sophia Vinasco
Sophia Vinasco
Founder & CEO

Sophia began her UGC journey over a year ago. After participating in over 15 ongoing creator campaigns and driving 10+ million views on personally managed accounts, she knew it was time to build something of her own.

Case Study

Case Study: Sherlock

She's That Girl Co. stepped into Sherlock's creator outsourcing program in February 2026, successfully finding them 4 new viral formats while onboarding over a dozen new creators since mid-March.

35
Creators onboarded in past 10 days
4
New viral formats sourced (100K+ views each)
3M
Views on one account in 4 weeks
$0.35
CPM in first month, TikTok only

New Viral Formats

Over the month of working with Sherlock, we drove them millions of views alongside providing four new viral formats, each crossing 100K+ views.

Sherlock TikTok analytics, 138K views Sherlock TikTok analytics, 1.39M views Sherlock TikTok analytics, 1.06M views
Our Agency
What We Offer

Authentic Creatives

Let's bring back the human touch. When promoting on platforms like TikTok and Insta, authenticity converts best.

Creator Management

Access to a network of creators that have ample experience, stay consistent, and understand content.

Pipeline Management

We rebuild creator campaign systems from scratch, ensuring smooth workflows that optimize campaign success.

One-on-One Partnerships

Work that actually scales with you. We offer customizable plans that give you your time back.

Our Standards

Excellence

Excellence is a bare-minimum in our agency. Every client is highly valued. Non-negotiable.

Quality

We source quality people that deliver real results. Analytics don't lie.

Optimization

Our main goal is to optimize your campaign budget. We track creator analytics and conduct quality-checks on every post before it's live.

Results

We only provide content formats that are optimized for virality to drive conversions to your business.

Case Study

Case Study: Nancy Toys

The Nancy Toys campaign spanned over a 6-week period, beginning in January and ending in early March. Our agency stepped in and sourced them 3+ new viral formats, driving millions of views throughout the campaign.

265
New account followers
8
Viral formats sourced (50K+ views each)
3.5M
Views on one account in 6 weeks
$0.34
CPM over campaign duration, TikTok

New Viral Formats

Over the 6-week period of working with Nancy Toys, we drove them millions of views alongside providing eight new viral formats, each crossing the 50K+ view threshold.

Nancy Toys TikTok analytics, 1.3M views Nancy Toys TikTok analytics, 555K views Nancy Toys TikTok analytics, 89K views
Active Campaign

New Campaign: GlucoAI

We're actively working with GlucoAI to rebuild their creator program. Our scope of services includes A/B testing, scriptwriting, pipeline construction and management, and QC with their existing roster.

Competitor Analysis Format Sourcing A/B Account Testing Pipeline Construction
GlucoAI viral format types: Wall of Text, Hook + Demo, Talking Head, Recipe-Based
Creator Roster

Creators Sourced

Not only are we managing their existing roster, but we have also outsourced high-quality creators that suit their campaign needs.

Martha

Martha

Fits campaign demographic. Type 2 Diabetic with authentic lived experience.

Indra

Indra

Marketing specialist with a focus on performance-driven UGC content.

Yashira

Yashira

6+ years of experience in the UGC and content creation industry.

Campaign launching first week of April, 2026

Pipeline Breakdown

How Our Pipeline Works

We don't just find formats. We do a deep-dive on market competition to find what actually works, then use a pre-built pipeline system to monitor creator analytics and optimize your campaign budget.

Creator Management pipeline in Notion
01

Onboarding

Creators are sourced and move through an onboarding pipeline. Their status is tracked every step of the way through onboarding checklists.

Slack approvals channel for creator submissions
02

Briefing

Creators are provided with a brief containing viral content formats to execute weekly. All videos are sent in for approvals via a dedicated Slack channel.

SideShift analytics dashboard with creator performance
03

Analytics

Account analytics, payouts, and accounts are monitored through SideShift. We provide weekly reports as creators move through the program.

Week 3 Schedule, creator briefing in Notion Notion brief dashboard with hooks, demos, scripts, captions
Creator Briefing

Notion-Powered Brief System

Every creator in our program receives a dedicated Notion dashboard brief. It includes everything they need, from brand assets and posting guidelines to weekly format assignments and tailored trend references.

Briefs are curated with links to relevant videos and trends within the same niche, giving creators a clear direction for content that performs.

All briefs are reviewed and sent in Slack. Every post goes through approvals before going live, ensuring quality and brand alignment at every step.
Creator Resources

Account Warm-Up & Setup Guide

Every creator receives a comprehensive setup guide. All three phases must be completed before filming any campaign content.

01

TikTok + Instagram Account Setup

  • Choose a handle that feels native to the niche
  • Write an engaging bio. Keep it short and niche-relevant
  • Place the brand link in your Links section
  • Create a new Gmail for the campaign if needed
02

FYP Warm-Up

  • Spend 10-15 minutes scrolling your niche per session
  • Return intermittently. Repeat for at least 24 hours
  • Keep your following count low (2-5 niche accounts)
  • Wait a minimum of 48 hours before your first post
Crucial
03

Warm-Up Posts

  • Post 3 warm-up videos before any campaign content
  • Record directly inside TikTok. Front camera, natural lighting
  • Cross-post all 3 warm-up videos to Instagram
  • No brand mentions or selling in warm-up posts
Crucial
Day 1 Begin Scrolling
Day 2 FYP Refining
Day 3+ Ready to Post
Let's Work Together

Ready to Scale?

We'd love to partner with your brand to create content that resonates, converts, and scales. Let's schedule a call to discuss the perfect package for your goals.

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